Web Site Optimization

Combining traditional business practices with proven Internet strategies to maximize online sales and marketing. This WILL send traffic to your website. Perfect for small businesses.

How we achieve results:

• We start by doing a full, in-depth review of your keywords and phrases. By researching your market and products we are able to suggest the proper keywords for your site. One of our tools we use is www.wordtracker.com. They are the leading keyword research tool on the net. This is the first step. You must be targeting the right categories via the search engines or you will not be able to create a high conversion ratio and therefore increase profit.
  
   

• Once the new list of keywords has been created, we will create a new optimized version of your metatags and help get the new code inserted into your site. By optimizing the code correctly we are essentially creating the foundation for your site and setting it up for the best possible submission to the search engines. We focus on making the description, title tag and keywords relevant to the content of your home page and therefore creating a positive result from the various engines.
  
   

• The next step is submissions. We submit your site to all 15 major search engines twice per month. By timing our submissions to coincide with the search engines re-indexing routines, we are able to achieve a strong placement initially. This timing is extremely important and not something available through software based submission programs. Basically what we are doing in this part is letting the search engines know who you are and what categories to place you in.
  
   

• The next step is to handle your competition. As you know there are many sites that are competing for the same keywords as you. We need to step in and do more than them to make sure you achieve the highest placement possible. We start by focusing on the manufacture of " Link Popularity." This is a crucial part to making sure that your site achieves a higher placement than your competition and is one of the primary aspects a search engine uses to decide which sites are at the top of their listings. When a search engine is able to find your site while indexing another site it creates popularity and helps you achieve a better ranking. We manufacture this by having your site listed on approximately 8,500 minor search engines, special interest directories and yellow pages listings. You will see some increased traffic from these types of sites, but it is nothing in comparison to what you will see from the major engines.
  
   

• The next step is what separates us from our competition. We need to increase your sites submission routines, but it must be done in a legitimate way. The use of doorways, gateways and mirrors are commonly used for this purpose, but can have negative results when found by a search engine. WE DO NOT USE ANY OF THESE TECHNIQUES! We use what is called "Optimization Indexing Pages" , also known as O.I.P.'s. These pages are non-publicly viewed pages hosted on our own servers that are seen by the engines as completely unrelated websites. The purpose of these pages is to increase your sites submission routines beyond what your competition can produce. Each time we submit these pages (also done twice per month to both the major and minor engines) the credit for the submission is applied to the primary website. Basically it's a numbers game. Instead of having just one website being submitted, you now have multiple sites being submitted and all the credit is given to your sites domain name. This technology has allowed us to maintain an excellent success rate. The increased submission routines, all done in a legitimate way, have allowed our clients to soar to the top of the search engines!

Note: This optimization service is not included in any of our websites packages. It is a separate service intended for businesses who are serious about drawing traffic their way. Since the service takes approximately 120 days to achieve results, we cannot offer it within our website packages. It must be purchased separately after your website has been completed or is fully functional. If you have purchased one of our website packages, you may opt to receive this service after the website has been completed. A discount is available to current customers that have recently purchased one of our website packages. Ask us for more details. questions@southwestdesigners.net

Note: Our business web designers are relentless in the pursuit of success. We are focused on delivering results to our clients. Backed by the most advanced and effective software tools in the industry, Southwest Web Designers will analyze your website, establish its current ranking, research your competitors, and undertake an aggressive positioning strategy - and then we provide you with a detailed report on our performance. Quite simply - We provide our clients with what they want - RESULTS.

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